TLC India is launching India’s first-ever female stand up comedy show. Conceptualized by The Glitch, the ad features actress Richa Chaddha, stand-up comedians Kaneez Surka, Rohan Joshi and Varun Thakur.
Breaking the most common stereotype that, women can’t be inherently funny, the video sends out a tongue-in-cheek message about backward mindsets and leads to the launch of India’s first-ever female comedy challenge.
With the central message at the core and many laughs in store, India’s first female comedy challenge is all set to create waves. A teaser film has been broadcast to promote the film on Facebook.
Creative agency: The Glitch
Client: TLC India
Creative Director: Sunetro Lahiri
Business Director: Prachi Maroo
Planning Director: RamyaNagesh