The Drum Awards for B2B 2022

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Agency: The Glitch
Client: TLC India
Date: Jul 2017
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TLC India is launching India’s first-ever female stand up comedy show. Conceptualized by The Glitch, the ad features actress Richa Chaddha, stand-up comedians Kaneez Surka, Rohan Joshi and Varun Thakur.

Breaking the most common stereotype that, women can’t be inherently funny, the video sends out a tongue-in-cheek message about backward mindsets and leads to the launch of India’s first-ever female comedy challenge.

With the central message at the core and many laughs in store, India’s first female comedy challenge is all set to create waves. A teaser film has been broadcast to promote the film on Facebook.


Creative agency: The Glitch

Client: TLC India

Creative Director: Sunetro Lahiri

Business Director: Prachi Maroo

Planning Director: RamyaNagesh