The Glenlivet: The Glenlivet celebrates Mother's Day with La La Anthony

The Glenlivet has announced its newest initiative, encouraging everyone to rethink tradition and “open up” their perception of the Single Malt category. To bring this new outlook to life, The Glenlivet is celebrating Mother’s Day in a big way, by opening The Glenlivet Drop Shop: Mother’s Day Edition – a pop-up immersive shopping experience at New Stand (306 Bowery) in NYC

As a part of this declaration to create a more inclusive whisky industry, The Glenlivet has partnered with actress, businesswomen and mother, La La Anthony, to share her favorite gifts for any mom who deserves more than a bouquet of flowers.

Extending past Mother’s Day, The Glenlivet is making long-lasting changes to the brand inviting a diverse group of people and ideas to approach the whisky category. This includes a refreshed new bottle design. The Glenlivet has collaborated with renowned fashion and fine art photographers, Inez & Vinoodh to develop a disruptive visualization of The Glenlivet’s new bottles, bringing a fresh perspective to the category.