TMX Group: advert-body-1 by The Garden
- Location:
Toronto-based creative shop The Garden has created a new global marketing campaign for TMX Group, which offers access to Canada’s capital markets through the country’s biggest ecosystem of exchanges including Toronto Stock Exchange, Montreal Exchange, Venture Exchange.
The new brand campaign, 'The Future is Yours to See', highlights how the business world is changing. From artificial intelligence to self-driving cars to data-driven insights and predictions, the future is unfolding right before our eyes. The campaign demonstrates TMX’s understanding of that future, and positions them as an innovative, technology-driven organization that can help companies and entrepreneurs realize their visions and define their own futures.
The overall writing tone in the out-of-home was intended to take traditional business cliches and turn them on their head, signaling the end of the 'old way' of doing things and offering a fresh perspective on where the world of business is going.
Credits
Campaign Title: 'The Future is Yours to See'
Client: TMX Group
Alison Simpson - senior vice president marketing, Communications & Brand
Agency: The Garden
Creative director: Shane Ogilvie
Strategy director: Shari Walczak
Strategists: Darla Miazdyck, Sarah Phillips
Art director: Grant Cleland
Copywriters: Sean Atkinson, Erin Beaupre
Project cultivator: Jessica Lax
Design director: Omar Morson
Designer: Adriana Mahalean
Director of visual media: Jamie Morren
Print producer: Kari Macknight Dearborn
Broadcast producer: Melanie Lambertsen
Editor: Brett Erina
Post house: The Vanity
Audio house: Pirate Radio & Television
Director, composer: Chris Tait
Sound engineer: Keith Ohman
Producer: Lauren Davies
Media: Wills & co
Jeff Wills
Dave Fernandes