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Coinsquare: Do Digital Currency Right by The Garden

Agency: The Garden
Client: Coinsquare
Date: Apr 2018
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A series of shady internet figures are out to fleece unsuspecting victims in a humorous new spot promoting the digital currency trading platform Coinsquare.

Directed by The Perlorian Brothers, the 30-second spot from Toronto-based creative agency the Garden imagines the world of digital currency trading as a seedy speakeasy. Viewers are led into a dimly lit space populated by a cast of online ne’er do-wells, including Nigerian princes and hoodie-clad hackers using voice disguisers – all of whom claim they can help novice digital currency investors. The spot concludes by recommending Coinsquare, accompanied by a super that reads “Invest with pros. Not cons.”

Coinsquare wanted to show mainstream investors in Canada there is an option built to welcome them to the world of digital currency and that it is the brand Canadians can trust with their investments. The campaign from the Garden is among the first by a digital currency trading platform to target mainstream investors.

Credits

Client: Coinsquare

Client Name & Title: Cole Diamond, CEO

Agency: The Garden Collective

Creative Director: Shane Ogilvie

Art Directors: Rosalinda Graziano, Paul Riss

Writers: Lindsay Eady, Jason Perdue, Kaidy Wong

Strategy Director: Shari Walczak

Strategist: Sarah Phillips

Project Cultivator: Jessica Lax

Producer: Jen Mete

Production Company: Soft Citizen

Executive Producer: Eva Preger

Line Producer: Andrew Sulliman

Director: The Perlorian Brothers

Director of Photography: Pawel Pogorzelski

Production Designer: Jay Pooley

Editing House: Rooster Post Production

Editor: Michelle Czukar

Transfer Facility: Alter Ego

Colourist: Eric Whip

Online Facility: The Vanity

Online Artist: Naveen Srivastava

Music House: Pirate Group

Music Track Director: Chris Tait

Engineer: Kyle Anderson

Airdate/Stations

First Air Date: April 12, 2018

Stations: CBC National, TSN / TSN 2, Sportsnet, CTVN, CBCN, BNN