Coinsquare: advert-body-3 by The Garden

A series of shady internet figures are out to fleece unsuspecting victims in a humorous new spot promoting the digital currency trading platform Coinsquare.

Directed by The Perlorian Brothers, the 30-second spot from Toronto-based creative agency the Garden imagines the world of digital currency trading as a seedy speakeasy. Viewers are led into a dimly lit space populated by a cast of online ne’er do-wells, including Nigerian princes and hoodie-clad hackers using voice disguisers – all of whom claim they can help novice digital currency investors. The spot concludes by recommending Coinsquare, accompanied by a super that reads “Invest with pros. Not cons.”

Coinsquare wanted to show mainstream investors in Canada there is an option built to welcome them to the world of digital currency and that it is the brand Canadians can trust with their investments. The campaign from the Garden is among the first by a digital currency trading platform to target mainstream investors.