Camden Town Brewery: advert-top-1 by The Garage Soho
- Location:
Camden Town Brewery has catapulted itself onto the small screen courtesy of a quartet of 30-second character films alongside a two-minute ‘Camden Celebration’ - designed to convey the brands anarchic ‘Raise Hells’ manifesto.
The adverts will premiere on Friday (8 September) in partnership with ITV, starring authentic Londoners who best typify the diverse and unconventional spirit with which the borough of Camden is known.
Created by Sir John Hegarty, an original investor in the brewery from its formation in 2007, the films are expected to reach as many as 10 million people throughout the capital in September in three waves which will see the TV push superceded by an out-of-home push at transport hubs and city-wide billboards in addition to a #RaiseHells social media campaign.
Credits
‘Characters’ production credits:
Creative Agency: The Garage Soho
Founder & Creative Director: Sir John Hegarty
Writers: Sir John Hegarty & Neil Patterson
Creative Project Manager: Moira Rigopoulos
Production Agency: Royle Productions
Director: Sam Washington
Exec Producer: Sarah Marcon
Producer: Selena Cunningham
Production Manager: Agnes Szyperek
Production Assistant: Marta Belczynska
DOP: Paul O’Callaghan
1st AD: Will Jasper
Post Production: Raised By Wolves
Flame Artist: Jon Hollis
Editing: Flock Collective
Producer: Arlinda Craven
Editor: Alexandra Wood
Graphics: Studio Juice
‘Camden Celebration’ production credits:
Creative Agency: The Garage Soho
Founder & Creative Director: Sir John Hegarty
Writers: Sir John Hegarty & Neil Patterson
Creative Project Manager: Moira Rizopoulos
Production Agency: Royle Productions
Director: Stella Scott
Exec Producer: Sarah Marcon
Producer: Agnes Szyperek / Selena Cunningham
Production Manager: Frank Hanrahan
Production Assistant: Marta Belczynska
DOP: Vanessa Whyte
Post Production: Raised By Wolves
Flame Artist: Jon Hollis
Editing: Tom Chick Pictures
Editor: Tom Chick
Music: The Dhol Foundation
Sound Engineer: Mark Hills, Factory