The Drum Awards for Marketing - Extended Deadline

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Date: Sep 2017
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Camden Town Brewery has catapulted itself onto the small screen courtesy of a quartet of 30-second character films alongside a two-minute ‘Camden Celebration’ - designed to convey the brands anarchic ‘Raise Hells’ manifesto.

The adverts will premiere on Friday (8 September) in partnership with ITV, starring authentic Londoners who best typify the diverse and unconventional spirit with which the borough of Camden is known.

Created by Sir John Hegarty, an original investor in the brewery from its formation in 2007, the films are expected to reach as many as 10 million people throughout the capital in September in three waves which will see the TV push superceded by an out-of-home push at transport hubs and city-wide billboards in addition to a #RaiseHells social media campaign.

Credits

‘Characters’ production credits:

Creative Agency: The Garage Soho

Founder & Creative Director: Sir John Hegarty

Writers: Sir John Hegarty & Neil Patterson

Creative Project Manager: Moira Rigopoulos

Production Agency: Royle Productions

Director: Sam Washington

Exec Producer: Sarah Marcon

Producer: Selena Cunningham

Production Manager: Agnes Szyperek

Production Assistant: Marta Belczynska

DOP: Paul O’Callaghan

1st AD: Will Jasper

Post Production: Raised By Wolves

Flame Artist: Jon Hollis

Editing: Flock Collective

Producer: Arlinda Craven

Editor: Alexandra Wood

Graphics: Studio Juice

‘Camden Celebration’ production credits:

Creative Agency: The Garage Soho

Founder & Creative Director: Sir John Hegarty

Writers: Sir John Hegarty & Neil Patterson

Creative Project Manager: Moira Rizopoulos

Production Agency: Royle Productions

Director: Stella Scott

Exec Producer: Sarah Marcon

Producer: Agnes Szyperek / Selena Cunningham

Production Manager: Frank Hanrahan

Production Assistant: Marta Belczynska

DOP: Vanessa Whyte

Post Production: Raised By Wolves

Flame Artist: Jon Hollis

Editing: Tom Chick Pictures

Editor: Tom Chick

Music: The Dhol Foundation

Sound Engineer: Mark Hills, Factory