WAH Nails: advert-body-4 by The Full Service
- Location:
Wah London and The Full Service have joined forces to put their fingers up to ignorance and show some liberated love for Pride 2018.
London-based nail art salon Wah London. This year, they are going all out for the event and teaming up with the creative agency for the campaign ‘Fingers Up’. With stills by Vicky Lawton and films by Jordan Rossi, this project aims to deliver a powerful message, some inspirational figures, and of course, some gorgeous nails.
‘Fingers Up’ isn’t just about standing against something; it’s also about standing with the people in the Pride community who are making a difference. Which is why Wah will be donating 25% of sales generated from their Pride Menu to the London LGBTQ+ Community Centre, from the month of July.
Credits
CAMPAIGN TITLE: Fingers Up
CLIENT: WAH Nails
APPROX DATE RELEASED: 25th July 2018
ADVERTISING AGENCY: The Full Service
DIRECTOR: Jordan Rossi
CREATIVE DIRECTOR: Russell Weaver
CREATIVE ART DIRECTOR: Jack Rowe & Julia Salotti
COPYWRITER: Madelaine Isaac
PRODUCER
PRODUCTION COMPANY
PHOTOGRAPHER: Vicky Lawton
BTS: Jack Chamberlain
DIGITAL ARTISTS
RETOUCHER: True Black Studio
TYPOGRAPHER
HAIR: Nuriye Sonmez
MAKEUP: Andrew Denton
STYLIST: Ben Adams
MODELS
Ed Munro @edmunro
Melanie Lehmann @melony.lemon
Charlie Craggs @charlie_craggs
Tayce @tayceszuraradix
Tete Bang @tete_bang
Shay @shayukii
Chi Emeruwa from WAH
