WAH Nails: Fingers Up by The Full Service

Client: WAH Nails
Date: Jul 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
4 votes

Wah London and The Full Service have joined forces to put their fingers up to ignorance and show some liberated love for Pride 2018.

London-based nail art salon Wah London. This year, they are going all out for the event and teaming up with the creative agency for the campaign ‘Fingers Up’. With stills by Vicky Lawton and films by Jordan Rossi, this project aims to deliver a powerful message, some inspirational figures, and of course, some gorgeous nails.

‘Fingers Up’ isn’t just about standing against something; it’s also about standing with the people in the Pride community who are making a difference. Which is why Wah will be donating 25% of sales generated from their Pride Menu to the London LGBTQ+ Community Centre, from the month of July.

Credits

CAMPAIGN TITLE: Fingers Up

CLIENT: WAH Nails

APPROX DATE RELEASED: 25th July 2018

ADVERTISING AGENCY: The Full Service

DIRECTOR: Jordan Rossi

CREATIVE DIRECTOR: Russell Weaver

CREATIVE ART DIRECTOR: Jack Rowe & Julia Salotti

COPYWRITER: Madelaine Isaac

PRODUCER

PRODUCTION COMPANY

PHOTOGRAPHER: Vicky Lawton

BTS: Jack Chamberlain

DIGITAL ARTISTS

RETOUCHER: True Black Studio

TYPOGRAPHER

HAIR: Nuriye Sonmez

MAKEUP: Andrew Denton

STYLIST: Ben Adams

MODELS

Ed Munro @edmunro

Melanie Lehmann @melony.lemon

Charlie Craggs @charlie_craggs

Tayce @tayceszuraradix

Tete Bang @tete_bang

Shay @shayukii

Chi Emeruwa from WAH

Overall Rating
5/5Vote
Overall Rating
5/5Vote
Overall Rating
0/5Vote
Overall Rating
0/5Vote