The British Red Cross: advert-body-2 by The Full Service

This campaign pays tribute to British Red Cross volunteers and the extraordinary power of kindness. Last year saw an unprecedented level of humanitarian disasters in the UK. But every single time tragedy struck, hundreds of British Red Cross staff and volunteers provided vital support to the victims and their families.

This year British Red Cross decided to unite with creative agency, The Full Service to form a project focused on the people who stepped forward in the UK’s hour of need.

Each interview and portrait – all shot by Rankin - spotlights a volunteer that helped at either the Grenfell Tower fire, or the terror attacks in London and Manchester, working in the midst of some of the most tragic events of our time.