Macmillan Cancer Support: Brave the Shave by The Full Service

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Macmillan Cancer Support has enlisted photographer Rankin to capture the parents, partners and relatives of people with cancer, who relinquished their hair as part of the charity’s Brave the Shave fundraising campaign.

The monochrome stills include portraits of Jenny Deverell and her five-year-old daughter Seren, who was recently diagnosed with cancer, and Keith Wood, whose wife Emma died of the disease last year at the age of 36.

Rankin, who lost his own mother to lung cancer, invited the subjects to the London studio of his agency The Full Service for the shoot. He spent the day photographing, filming and interviewing them about the personal experiences that have inspired them to Brave the Shave.

The result is nine black and white portraits that manage to evoke joy as well as pain, and a campaign film that includes shots of the hair shaving process.


Agency - The Full Service

Client - Macmillan

Executive Creative Director - Rankin

Creative Director - Vicky Lawton and Russell Weaver

Creatives - Luke Crawford

Photographer and Director - Rankin

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