Subway: advert-body-3 by The Franchise @ Dentsu Aegis Network
- Location:
Subway has launched a new ad campaign today called 'Make It What You Want'. The campaign furnishes Subway with a completely new brand voice and is the first work released since the company announced that Dentsu Aegis Network is now leading Subway's creative across North America.
The first spot aired during coverage of Olympics on NBC. The integrated campaign launches across TV, social and digital channels in the US, beginning with a 60-second broadcast ad called 'Anthem.' The spot features live action and user-generated content to showcase real people living their best lives, and Subway fuels their experiences.
Credits
Agency network: The Franchise @ Dentsu Aegis Network
Creative agency: mcgarrybowen NY
Executive creative director: Craig Cimmino
Group creative director - Art: Soren Youngren
Group creative director – Copy: Malaika Danovitz
Associate creative director: Talia Marshall
Managing director, Global Music Production: Jerry Krenach
Music supervisor: vlad Bar
Music licensing supervisor: Kaylyn Keane
Music production manager : Kate Kubaryk
Managing director, account: Chree Taylor
Group managing director: Jamie Ross
Account supervisor: Sara Cook
Group planning director: Ben Johanneman
Production company: Radical Media
Director: James Marcus Haney
Executive producer: Gregg Carlisemo
Producer: Megan Miller
Producer: Jeff Goodnow
Production company: MacGuffin Films
Director: Kevan Bean
Executive producer: Gloria Colangelo
Producer: Peter Dever
Producer: Todd Scheifele
Editorial house: Kyle @ Moondog
Editor: Tina Mintus
Assistant editor John McMinn
EP- Bernadette Quinn
Color- Company 3
Colorist Tim Masick
Audio- Soundlounge
Engineer- Glen Landrum
Music:
“No Limit” Performed by Country Teasers
Written by Raymond L. Ray Slijngaard, Anita D. Doth, Filip Marnix Luc De Wilde, Jean-Paul Henriette De Coster
Universal Polygram Int. Publishing, Inc. on behalf of Universal Music Publishing Ltd. (ASCAP)
Licensed By In The Red Records
