Progressive Insurance: advert-body-1 by The Drum (for agencies)
- Location:
Flo is part of the fabric of American culture, which is something Progressive is very proud of. And it’s up to Arnold and Progressive to keep her there. The Real Actors spot is the latest in a long list of examples that do just that.
Anyone with a TV in 2018 has seen all the commercials purporting to show real people giving unscripted, real reactions. And Progressive’s campaign starring Flo has long been the polar opposite of that. So, if those commercials feature 'Real People, Not Actors,' Progressive commercials unapologetically feature 'Real Actors, Not People' – and the funny comedy performers and smart writing that comes with that.
Consumers fatigued by advertising featuring “real people” have been responding in droves, thanking Progressive for trolling the category and calling the Real Actors parody “well played” and “truly a gift.”
Credits
Client: Progressive
Jeff Charney - Chief Marketing Officer - Progressive
Sandra Supler - Marketing Manager - Progressive
Lauren Barger - Director, Marketing Strategy - Progressive
Katie Riley - Brand Strategist - Progressive
Creative Agency: Arnold
Icaro Doria - Chief Creative Officer - Arnold
Sean McBride - EVP, Executive Creative Director - Arnold
Nate Donabed - SVP, Creative Director - Arnold
Josh Kahn - SVP, Creative Director - Arnold
Doug Harry - Associate Creative Director - Arnold
Patrick Franklin - Sr. Copywriter - Arnold
Val Bettini, Dot Delany, Caroline Kozub, Aidan Keefer - Marketing - Arnold
Brya Capell - Project Management - Arnold
Molly Chisholm, Lanna Tokuhiro - Strategy - Arnold
Mike Lawson, Jeanne Moran - Broadcast Production - Arnold
Danielle Ivicic, Taylor Thomas - Business Affairs - Arnold
Production Company: Station Film
Brendan Gibbons - Director - Station Film
Steve Orent - Managing Partner - Station Film
Caroline Gibney - Partner/Executive Producer - Station Film
Geoff Clough - Producer - Station Film
Editorial: Beast
Merritt Duff - Editor - Beast
Melissa Lubin / Jen Gothard - Producer - Beast
