Mencap: Here I am by The Corner

Agency: The Corner
Client: Mencap
Date: Oct 2016
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Mencap, the UK’s leading learning disability charity, today launches its biggest campaign to date, created by London advertising agency The Corner. Debuting as a human rights rallying cry, “Here I Am” aims to educate and promote the closer integration of people with a learning disability within modern social culture.

The creative celebrates this in a TV and cinema commercial shot by acclaimed Director Ed Morris of Rattling Stick, and a photo shoot led by famous photographer Rankin, which will be used for OOH. Designer Anthony Burrill, known for his persuasive, up-beat style of communication, created the “Here I Am” design which will act as the key visual for the entire movement.

The TVC takes a quote from Atlantic Magazine in 1968, where a leading academic suggests that someone with Down’s Syndrome is not in fact a person, and that there should be no guilt “putting them away” in a sanitarium or even lethal sense.

This quote is then cut up by DJ Casey Rochell, a young man with Down’s Syndrome, who turns these shocking words into something positive and upbeat.

“A Down’s is not person” becomes “A Down’s is a person”.

Credits

Executive Creative Director: Tom Ewart

Art Director: Niall Kerry

Copywriter: Jack Denyer

Additional Credits: Chief Strategy Officer: Neil Hourston

Strategist: Charlie Kirkbride

Business Director: Massimo Fiori

Account Director: Greg Hall

Agency Producer: Katrina Morelli, Theo Philips, Alycia Stol

Media Company: The7Stars

Production Company: Rattling Stick

Director: Ed Morris

Producer: Ellie Fry

Edit Company: Speade

Editor: Ben Crook

Post Production: The Mill

Audio Post Production: 750

Photographer: Rankin

Illustrator: Anthony Burrill

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