Mencap, the UK’s leading learning disability charity, today launches its biggest campaign to date, created by London advertising agency The Corner. Debuting as a human rights rallying cry, “Here I Am” aims to educate and promote the closer integration of people with a learning disability within modern social culture.
The creative celebrates this in a TV and cinema commercial shot by acclaimed Director Ed Morris of Rattling Stick, and a photo shoot led by famous photographer Rankin, which will be used for OOH. Designer Anthony Burrill, known for his persuasive, up-beat style of communication, created the “Here I Am” design which will act as the key visual for the entire movement.
The TVC takes a quote from Atlantic Magazine in 1968, where a leading academic suggests that someone with Down’s Syndrome is not in fact a person, and that there should be no guilt “putting them away” in a sanitarium or even lethal sense.
This quote is then cut up by DJ Casey Rochell, a young man with Down’s Syndrome, who turns these shocking words into something positive and upbeat.
“A Down’s is not person” becomes “A Down’s is a person”.
Executive Creative Director: Tom Ewart
Art Director: Niall Kerry
Copywriter: Jack Denyer
Additional Credits: Chief Strategy Officer: Neil Hourston
Strategist: Charlie Kirkbride
Business Director: Massimo Fiori
Account Director: Greg Hall
Agency Producer: Katrina Morelli, Theo Philips, Alycia Stol
Media Company: The7Stars
Production Company: Rattling Stick
Director: Ed Morris
Producer: Ellie Fry
Edit Company: Speade
Editor: Ben Crook
Post Production: The Mill
Audio Post Production: 750
Illustrator: Anthony Burrill