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Adidas: It's Coming Hame by The Corner

Agency: The Corner
Client: Adidas
Date: Jun 2021
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Marking Scotland's return to a major international football tournament, after a 23-year wait, with the Euros just around the corner, football fever is heating up.

To celebrate Scotland's involvement in this year's Euros, kit sponsors Adidas placed a massive billboard near the Clyde Kingston Bridge in Glasgow, letting people know - 'it's coming home hame' - a reference to 1996 track 'The Three Lions' written by The Lighting Seeds to mark England footballs hosting the Euro's.

While the song has a history of England football, the ad unapologetically crosses out home, replacing it the Scots word 'hame' poking fun at its famous song.

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