Allianz: We Cover Courage by In the Company of Huskies

Client: Allianz
Date: Mar 2019
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Ad agency, In the Company of Huskies, has launched a campaign ‘We Cover Courage’ for Allianz Ireland. The 60-second ad recreates the courageous moment in 1966 when Irish Minister for Education, Donogh O’Malley, announced free secondary school education, acting without the knowledge of his government.

As no footage of the address survives, Huskies recreated the full speech with the help of the Minister’s real-life son, the actor Daragh O’Malley [Silent Witness, Withnail and I, Sharpe].

This one act of monumental courage represents a pivotal point in Irish history and had major consequences for social mobility and cultural change. Free education is now deeply ingrained in the Irish system. In 1960s, about a third – or 17,000 children – were dropping out of school after primary. Today, more than 90 per cent of the population sit final exams and Ireland has one of the highest rates of second-level completion in the EU.

In O’Malley’s eyes, free secondary school education was a human right. The speech begins: “Every year, some 17,000 of our children, finishing the primary school course do not receive any further education. But education is the one great leveller-upper, greater than wealth, greater than lineage, greater than power.”

Credits

Client – Allianz Ireland

Robert McEvoy – Head of Market Management

Damien O’Neill – Head of Marketing Operations

Joseph Campbell – Marketing Communications Executive

Niamh Ryan – Marketing Communications Executive

Creative Agency - In the Company of Huskies

Creative Director: Damian Hanley

Art Director: Damian Hanley, Nick Kelly.

Copywriter: Greg McLoughlin

Business Director: Sarah Deeny

Account Manager: Kritika Verma

Senior Account Executive: Cillian McSweeney

Agency Producer: Brian Daly

Senior Designer: Nicole McMahon

Digital Strategy: David Hayes

Social Media Manager: Thomas Ryan

Production Co.: Pull The Trigger

Director: Richie Smith

Executive Producer: Maxine Brady

Producer: Grainne Tiernan

Post Production – Screenscene

Editor: Juniper Calder

Sound: Will Farrell

Grade: Donal O’Kane

Compositing : Gavin Casey

Post Producer : Peter Greene

Music- Denis Kielty

Photography - Neil MacDougald Photography

AT&T: Train by BBDO

Added 24 May 2019
Agency: BBDO
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