The campaign created by In the Company of Huskies, celebrates moments of courage that have defined the lives of individuals and, in turn, inspired Irish society.
The ad stars Ireland’s youngest-ever Paralympic athlete, Ellen Keane. Born missing the lower part of her arm, Ellen wore long sleeves to conceal her impairment. It wasn’t until Ellen’s mid-teens that she found the courage to wear short sleeves. That simple moment of courage marked the beginning. There is no hiding in a swimsuit, and there was no hiding her ability either. Ellen has competed in three Paralympic Games and recently won a gold medal in the Allianz European Para Championships.
The campaign depicts true acts of courage by Irish people and helps reconnect customers to the idealistic roots of insurance - reminding them that Allianz is there to support them when they face both big and small choices that impact on their lives.
Allianz in Ireland is a longstanding supporter of Paralympics Ireland and their parent company, Allianz SE is a global sponsor of the International Paralympic Committee.
Client – Allianz Ireland
Robert McEvoy – Head of Market Management
Damien O’Neill – Head of Marketing Operations
Joseph Campbell – Marketing Communications Executive
Niamh Ryan – Marketing Communications Executive
Allianz SE is a global sponsor of the International Paralympic Committee.
Creative Agency - In the Company of Huskies
Creative Director: Damian Hanley
Art Director: Damian Hanley, Nick Kelly.
Copywriter: Greg McLoughlin
Business Director: Sarah Deeny
Account Manager: Kritika Verma
Senior Account Executive: Cillian McSweeney
Agency Producer: Brian Daly
Senior Designer: Nicole McMahon
Digital Strategy: David Hayes
Social Media Manager: Thomas Ryan
Production Co.: Pull The Trigger
Director: Richie Smith
Executive Producer: Maxine Brady
Producer: Grainne Tiernan
Post Production – Screenscene
Editor: Juniper Calder
Sound: Will Farrell
Grade: Donal O’Kane
Compositing : Gavin Casey
Post Producer : Peter Greene
Music- Denis Kielty
Photography - Neil MacDougald Photography