We Who Run by The Community

Date: Dec 2018
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The community New York has launched its first campaign for athletic shoe brand Saucony.

'We Who Run' underscores the message that “running is not an individual sport,” but a collective community of diverse voices, beliefs, attitudes, and personalities. The centerpiece of the platform comes to life through a four-episode content series featuring a group of influential runners from all over the world.

In the series, viewers followed the runners on the physical and emotional journey of an epic run through the mountains of Colorado, as participants share what running means to them. A select number of spots also take place at Saucony’s Boston headquarters and captures the testing, debating, discussing, innovating, inventing, and running behind the gear that enables and empowers these runners.

Campaign elements include online live video, digital display, social, and print. To build the content, the community New York brought runners to Colorado and shot the content over the course of two days.

Credits

Agency: the community New York

Co-Founder and Co-Chief Creative Officer: Jose Molla

Co-Founder and Co-Chief Creative Officer: Joaquin Molla

VP, Executive Creative Director: Robert Hershfield

Associate Creative Director: Aaron Zimroth

Associate Creative Director: Martin Stuart

Art Director: Rémy Law

Jr. Art Director: Lina Rode

Jr. Copywriter: Evan Chiplock

VP, Head of Integrated Production: Laurie Malaga

Sr. Director, Group EP: Ramon Nuñez

Director of Studio Operations: Thomas Bolger

Senior Producer: Robert Hannau

Producer: Lucia Riquelme

Associate Production Designer: Jessica Peña

Front End Developer: Carrie Monescalchi

Retoucher: Massimo Leone

VP, Managing Director: Ana Bermudez

Account Director: Gabriela Benitez

Account Supervisor: Gala Pazos

Account Executive: Odalis Lopez

VP, Chief Strategy Officer: Shobha Sairam

Director of Planning: Arty Tan

Senior Planner: Amilynn Soto

Senior Director of Connections Strategy: Andy Amendola

Connections Strategist: Jacqueline Hernandez

Director of Business Affairs: Natalie Greenman

Director of Project Management: Rosa Ana Foreman

Project Manager: Stephanie Lee

Production Credits

Company: ContagiousLA

Director: Daniele Anastasion

Executive Producer: Natalie Sakai

Producer: Elizabeth Collins

Production Manager: Adam Pray

Staff Coordinator: Hannah Rome

Company: The Maker’s Lab

Post Producer: Sharon Campos

Editors: Jon Ginsburg and Louis Palacios

Audio: Jeanine Gunther

Company: JSM

Chief Creative Officer: Joel Simon

Executive Producer: Jeff Fiorello

Producer: Norman Felker

Client Credits

Brand: Saucony

President: Anne Cavassa

Chief Marketing Officer: Amanda Reiss

Director of Global Marketing: Angus Treloar

Marketing Director, EMEA: Jonathan Quint

Marketing Manager, Canada: Linda Quinteros

Run Global Brand Manager: Jessica Rowe

Digital Marketing Manager: Lauren Heindl

Art Director: Matthew Caputo

Content Producer: Michael Rivkees

Smartwater: Smartbeats

Added 13 September 2019
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