advert-body-2 by The Community
- Location:
The community New York has launched its first campaign for athletic shoe brand Saucony.
'We Who Run' underscores the message that “running is not an individual sport,” but a collective community of diverse voices, beliefs, attitudes, and personalities. The centerpiece of the platform comes to life through a four-episode content series featuring a group of influential runners from all over the world.
In the series, viewers followed the runners on the physical and emotional journey of an epic run through the mountains of Colorado, as participants share what running means to them. A select number of spots also take place at Saucony’s Boston headquarters and captures the testing, debating, discussing, innovating, inventing, and running behind the gear that enables and empowers these runners.
Campaign elements include online live video, digital display, social, and print. To build the content, the community New York brought runners to Colorado and shot the content over the course of two days.
Credits
Agency: the community New York
Co-Founder and Co-Chief Creative Officer: Jose Molla
Co-Founder and Co-Chief Creative Officer: Joaquin Molla
VP, Executive Creative Director: Robert Hershfield
Associate Creative Director: Aaron Zimroth
Associate Creative Director: Martin Stuart
Art Director: Rémy Law
Jr. Art Director: Lina Rode
Jr. Copywriter: Evan Chiplock
VP, Head of Integrated Production: Laurie Malaga
Sr. Director, Group EP: Ramon Nuñez
Director of Studio Operations: Thomas Bolger
Senior Producer: Robert Hannau
Producer: Lucia Riquelme
Associate Production Designer: Jessica Peña
Front End Developer: Carrie Monescalchi
Retoucher: Massimo Leone
VP, Managing Director: Ana Bermudez
Account Director: Gabriela Benitez
Account Supervisor: Gala Pazos
Account Executive: Odalis Lopez
VP, Chief Strategy Officer: Shobha Sairam
Director of Planning: Arty Tan
Senior Planner: Amilynn Soto
Senior Director of Connections Strategy: Andy Amendola
Connections Strategist: Jacqueline Hernandez
Director of Business Affairs: Natalie Greenman
Director of Project Management: Rosa Ana Foreman
Project Manager: Stephanie Lee
Production Credits
Company: ContagiousLA
Director: Daniele Anastasion
Executive Producer: Natalie Sakai
Producer: Elizabeth Collins
Production Manager: Adam Pray
Staff Coordinator: Hannah Rome
Company: The Maker’s Lab
Post Producer: Sharon Campos
Editors: Jon Ginsburg and Louis Palacios
Audio: Jeanine Gunther
Company: JSM
Chief Creative Officer: Joel Simon
Executive Producer: Jeff Fiorello
Producer: Norman Felker
Client Credits
Brand: Saucony
President: Anne Cavassa
Chief Marketing Officer: Amanda Reiss
Director of Global Marketing: Angus Treloar
Marketing Director, EMEA: Jonathan Quint
Marketing Manager, Canada: Linda Quinteros
Run Global Brand Manager: Jessica Rowe
Digital Marketing Manager: Lauren Heindl
Art Director: Matthew Caputo
Content Producer: Michael Rivkees