Date: Sep 2020
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Ahead of the upcoming election, Latina Moms are taking over social media pinky promising their kids they’ll #votelikeamadre on 3 November to fight climate change.

The campaign is being spearheaded by the most recognizable Latino moms from across music, television, film, and business, including Jennifer Lopez, Eva Longoria, Salma Hayek, Zoe Saldana, Jessica Alba, Jordana Brewster, Joy Huerta, and Desi Perkins, to name a few.

#VoteLikeAMadre urges moms to fight for their kid’s future by electing leaders with aggressive plans to fight climate change.

A long-form spot sits at the center of the campaign and launched this week across social, programmatic video, and educational posts on Instagram @votelikeamadre. You can check out the #VoteLikeAMadre website here. The effort also includes paid media, social, programmatic video and display, Pandora radio, and DJ live reads. The national campaign will remain in market through Election Day on Tuesday, 3 November.


Team Credits

The Community

Cristina Molla – Chief Idea Officer

Alda Picanço Baran – VP, Executive Creative Director

Elizabeth Mattar Reis – Executive Creative Director

Darlene Oliveira – Executive Creative Director

Silvia Regina da Gama – Associate Creative Director

Maria Lúcia Aguiar – Associate Creative Director

Lourdes Figueroa - Associate Creative Director

Alicia De Stefano - Associate Creative Director

Kathryn Grace – Junior Copywriter

Barbara Diaz - Senior Designer + Illustrator

Ana María Montero - President

Marci Miller –VP, Managing Director

Jessica Patino – Senior Brand Lead

Cynthia Perez – Brand Supervisor

Claudia Preston – Associate Strategy Director

Maryam Hosseini – Associate Connections Director

Natalie Greenman – Sr. Director of Business Affairs

Priscila Hourihan – Sr. Business Affairs Manager

Nadia Bowen – Idea Manager:

Mariana Sokolowski – Creative Manager

Laurie Malaga – Head of Production

Coleen Parke – Executive Producer

Monique Beaupre – Associate Producer

Potential Energy Coalition

John Marshall – Chairman and CEO

Natalie Carey – Senior Campaign Manager

Casey Rand - Chief Creative Officer

Sara Justus – Executive Producer


Nico Kasakoff - Director

Agustin Carbonere - Director

Juan Taylor - Managing Partner EP

Julian Castro - Executive Producer

Diego Pavese - DP

Alejo Hoijman - Editor

The Makers Lab

Sr. Post Production Manager: Sharon Campos

VFX Artist – Zita Ramos

Barbara Nozari – Motion

Thomas Bolger – Director of Studio Operations

Hilda Barajas – Frontend Developer

Julio Pedroza – Sr. Business Analyst & Operations

Pietra Leone – Designer/Retoucher

Ana Herzfeld – Senior Designer

The Mill

Color: The Mill

Colorist: Nick Metcalf

Color Assist: David Franzo

Color Producer: Megan Rumph

Color Executive Producer: Rochelle Brown

Phone 2 Action

Front-end Engineer – Michael Cuello Hernández

Myra Carpio – Customer Success Manager


Tatenda Musapatike – Senior Director of Campaigns

Jessi Shank – Software Development Lead