Vote Like A Madre: #VoteLikeAMadre by The Community
- Location:
Ahead of the upcoming election, Latina Moms are taking over social media pinky promising their kids they’ll #votelikeamadre on 3 November to fight climate change.
The campaign is being spearheaded by the most recognizable Latino moms from across music, television, film, and business, including Jennifer Lopez, Eva Longoria, Salma Hayek, Zoe Saldana, Jessica Alba, Jordana Brewster, Joy Huerta, and Desi Perkins, to name a few.
#VoteLikeAMadre urges moms to fight for their kid’s future by electing leaders with aggressive plans to fight climate change.
A long-form spot sits at the center of the campaign and launched this week across social, programmatic video, and educational posts on Instagram @votelikeamadre. You can check out the #VoteLikeAMadre website here. The effort also includes paid media, social, programmatic video and display, Pandora radio, and DJ live reads. The national campaign will remain in market through Election Day on Tuesday, 3 November.
Credits
Team Credits
The Community
Cristina Molla – Chief Idea Officer
Alda Picanço Baran – VP, Executive Creative Director
Elizabeth Mattar Reis – Executive Creative Director
Darlene Oliveira – Executive Creative Director
Silvia Regina da Gama – Associate Creative Director
Maria Lúcia Aguiar – Associate Creative Director
Lourdes Figueroa - Associate Creative Director
Alicia De Stefano - Associate Creative Director
Kathryn Grace – Junior Copywriter
Barbara Diaz - Senior Designer + Illustrator
Ana María Montero - President
Marci Miller –VP, Managing Director
Jessica Patino – Senior Brand Lead
Cynthia Perez – Brand Supervisor
Claudia Preston – Associate Strategy Director
Maryam Hosseini – Associate Connections Director
Natalie Greenman – Sr. Director of Business Affairs
Priscila Hourihan – Sr. Business Affairs Manager
Nadia Bowen – Idea Manager:
Mariana Sokolowski – Creative Manager
Laurie Malaga – Head of Production
Coleen Parke – Executive Producer
Monique Beaupre – Associate Producer
Potential Energy Coalition
John Marshall – Chairman and CEO
Natalie Carey – Senior Campaign Manager
Casey Rand - Chief Creative Officer
Sara Justus – Executive Producer
Landia
Nico Kasakoff - Director
Agustin Carbonere - Director
Juan Taylor - Managing Partner EP
Julian Castro - Executive Producer
Diego Pavese - DP
Alejo Hoijman - Editor
The Makers Lab
Sr. Post Production Manager: Sharon Campos
VFX Artist – Zita Ramos
Barbara Nozari – Motion
Thomas Bolger – Director of Studio Operations
Hilda Barajas – Frontend Developer
Julio Pedroza – Sr. Business Analyst & Operations
Pietra Leone – Designer/Retoucher
Ana Herzfeld – Senior Designer
The Mill
Color: The Mill
Colorist: Nick Metcalf
Color Assist: David Franzo
Color Producer: Megan Rumph
Color Executive Producer: Rochelle Brown
Phone 2 Action
Front-end Engineer – Michael Cuello Hernández
Myra Carpio – Customer Success Manager
ACRONYM
Tatenda Musapatike – Senior Director of Campaigns
Jessi Shank – Software Development Lead
