Verizon: advert-body-1 by The Community
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As it prepares to launch the first 5G Ultra-Wideband system, Verizon is looking back to previous and historic wireless moments, including the first commercial wireless call, to show that it has been a pioneer in the category for decades.
The campaign, 'Firsts,' developed in partnership with the Community celebrates the company’s various first moments.
Featuring vintage film from 1983, ‘First Call’ shows the first commercial wireless phone call in Chicago as Verizon engineer John Foley shares his memories from that day. The second spot, ‘First to CDMA’ includes a 1989 video of Los Angeles-based Verizon engineers testing CDMA technology, which allows users to make calls on the move without losing signal.
While the first two spots draw on the past, the third and final one looks to the future. ‘First to 5G’ unpacks the different firsts the brand’s engineers completed in order to create the first and only 5G Ultra-Wideband – a development that the company hopes will change how people learn, work, and live.
Credits
Agency: The Community
Chief Creative Officer and Co-Founder: Joaquin Molla
President: Luis Montero
Creative Director: Raphael Franzini
VP, Managing Director: Ana Bermudez
VP, Integrated Production: Laurie Malaga
Account Director: Carmen Graham
Lead Production Director: Carlos Gutierrez
Lead Documentarian: Yoav Attias
Sr. Content Strategist: Dee Nuncio
Account Supervisor: Daniela Ramirez
Sr. Account Associate: Sarah Silberstein
Director of Business Affairs: Natalie Greenman
Sr. Business Affairs: Daphne Papadopulos
Sr. Project Manager: Catrina Coscuella
Jr. Art Director: David Segura
Art Director: Andrea Giraldo
Art Director: David Egan
Copywriter: Allyson Sandler
Production: THE MAKERS LAB
Senior Post Production Manager: Sharon Campos
Post-Producer: Edwina Lantigua
Video Editors: David Becerra, Felipe Echevarria
Sound Designer: Marvin Aguado
Brand: Verizon
EVP, Chief Marketing Officer: Diego Scotti
SVP, COO of Marcom: Andrew McKechnie
VP, Brand Creative: Dave Bowen
Executive Director, Digital Marketing & Activation: Chris Paul
Head of Creative Brand Marketing: Jamie Davies
Social Marketing Manager: John Gottstein
