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Verizon Fios: Negotiation by The Community

Date: May 2018
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The spot, 'Negotiation,' for Verizon Fios features the father of a Hispanic family getting ready to negotiate streaming times with his kid so that the pair can “take turns” streaming.

The dad desperately wants to stream his game, but his son, Danny, and his friend, Stranger Things star Gaten Matarazzo, appear in the midst of streaming a game of their own. When Danny and his father begin negotiations in Spanish, Danny, per Gaten’s suggestion, recommends Fios as a solution to this seemingly never-ending problem – because on the 100% fiber-optic network, every family member can stream at the same time.

The spot will run as broadcast TV in New York, Providence, and Boston across Telemundo and Univision networks, and on digital platforms.


CLIENT: Verizon Fios

Diego Scotti – EVP, Chief Marketing Officer

Andrew McKechnie – SVP, Chief Creative Officer

Kristin Rooney – VP, Creative VCM & New Product

Sandra Ciconte - Director, Brand Creative

Loan Tran - Marketing Manager

Emily Plunkkett Fleischer - Broadcast Production

AGENCY: the community

Jose Molla and Joaquin Molla - Founders & Chief Creative Officers

Ricky Vior - VP, Executive Creative Director

Silvio Caielli - Associate Creative Director

Cora Fernandez - Senior Art Director

Andy Tamayo - Junior Art Director

Alexander Allen - Junior Copywriter

Luis Montero - President

Ana Bermudez - VP, Managing Director

Rich García- Senior Account Director

Gabriela Benitez - Account Director

Rachel Castro - Account Supervisor

Tikal Musca - Assistant Account Executive

Jeffrey Beck- Senior Director of Cultural Strategy

Bernardo Guzmán- Senior Strategic Planner

Laurie Malaga - VP, Integrated Production

Israel Shannon - Executive Producer

Julio Rangel - Senior Producer

Esteffanía Nejera - Associate Producer

Natalie Greenman - Director of Business Affairs

Priscila Hourihan - Associate Business Affairs Manager


David Shane / Michael Clancy - Director

Ken Licata - Executive Producer

Sebastian Pfaffenbichler - Director of Photography

EDITORIAL: The Maker’s Lab

Tim Downing - Editor

Sharon Campos - Post Producer


Kevin Breheny - Sr. Producer

Tim Masick - Sr. Colorist

ONLINE /VFX POST: The Makers Lab

Sharon Campos - Post Producer

Nicolas Cragnolino VFX

AUDIO: The Maker’s Lab

Sharon Campos - Post Producer

Jeannine Guenther - Mixer/Engineer