National Rail: Get That Railcard Feeling by The Community

Date: Jul 2019
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National Rail has created the first work with newly appointed creative agency The Community. The summer campaign from the Publicis Groupe agency launches next week and will introduce the new brand idea for Railcard: 'Get that Railcard Feeling'. The work underscores the benefits of discounted rail travel in a fun, tongue-in-cheek way with a bright and optimistic visual identity.

The integrated campaign will run across YouTube, Facebook, Instagram and Twitter as well as in and around stations as digital and non-digital 6 sheets; the multi-million pound media budget was managed by Blue 449.

Credits

VP Managing Director: Ryan Lietaer

VP Executive Creative Director: Mark Hunter

Planning Director: Fern Miller

Account Director: Terri Turner

Art Direction & Design: Adam Brewster, Stephen Vaughan

Film/Digital production: Julia Methold

Operations: Mick Bailey



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E45: Millions by Havas

Added 16 August 2019
Agency: Havas
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