National Rail has created the first work with newly appointed creative agency The Community. The summer campaign from the Publicis Groupe agency launches next week and will introduce the new brand idea for Railcard: 'Get that Railcard Feeling'. The work underscores the benefits of discounted rail travel in a fun, tongue-in-cheek way with a bright and optimistic visual identity.
The integrated campaign will run across YouTube, Facebook, Instagram and Twitter as well as in and around stations as digital and non-digital 6 sheets; the multi-million pound media budget was managed by Blue 449.
VP Managing Director: Ryan Lietaer
VP Executive Creative Director: Mark Hunter
Planning Director: Fern Miller
Account Director: Terri Turner
Art Direction & Design: Adam Brewster, Stephen Vaughan
Film/Digital production: Julia Methold
Operations: Mick Bailey