Spare Snacks: Rebrand by The Clerkenwell Brothers
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#Spare Fruit has become Spare Snacks with a rebrand and 2019 campaign by The Clerkenwell Brothers. The snack brand, which turns unwanted fruit into air-dried crisps, appointed The Clerkenwell Brothers for its repositioning, messaging framework, redesign and campaign roll out.
Spare Snacks helps to save unwanted produce, helping to reduce food wastage in the UK's food industry. fter two years in production as Spare Fruit, the brand’s redesign has focused on new messaging, audience awareness and identifying new contrasting colours for the six flavour packs.
The Clerkenwell Brothers also worked to develop the brand’s logo, packaging, website and communications assets. The agency's work included a new logo, packaging, website, business cards, OOH and animations.
Credits
The Team Behind the Rebrand:
Creative Directors: Faraz Aghaei & Cass Horowitz
Strategy Director: Dale Rogers
Design Lead: Alice Dobbie
Motion Designer: James Hansell
Designer: Annie-May Buxton
www.theclerkenwellbrothers.com
The Clients:
Ben Whitehead, Founder Spare Snacks
