Bodyarmor has launched ‘Be Water,’ a new campaign to promote the brand’s sports water – the first water created by athletes for athletes.
The campaign features martial arts legend Bruce Lee’s voiceover as well as a host of sports stars including James Harden, Skylar Diggins-Smith, Richard Sherman, Dustin Johnson and Megan Rapinoe. The campaign consists of 40-second, 30-second and 15-second online films with the end voiceover line by Bruce Lee, 'Be water my friend'.
The campaign was created and developed by The Brooklyn Brothers.
Project Name: Be Water
Client Name: Bodyarmor
Creative Agency: The Brooklyn Brothers