BODYARMOR: Be Water by The Brooklyn Brothers

Date: May 2018
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Bodyarmor has launched ‘Be Water,’ a new campaign to promote the brand’s sports water – the first water created by athletes for athletes.

The campaign features martial arts legend Bruce Lee’s voiceover as well as a host of sports stars including James Harden, Skylar Diggins-Smith, Richard Sherman, Dustin Johnson and Megan Rapinoe. The campaign consists of 40-second, 30-second and 15-second online films with the end voiceover line by Bruce Lee, 'Be water my friend'.

The campaign was created and developed by The Brooklyn Brothers.


Project Name: Be Water

Client Name: Bodyarmor

Creative Agency: The Brooklyn Brothers