The British Red Cross: Get Your Facts Straight

The British Red Cross has launched a national marketing and communications campaign to help tackle Covid-19 vaccine hesitancy, in particular among Black, Asian and ethnic minority communities.

The campaign is based on insight from new research by the British Red Cross which points to the particular importance of family as a source of information – and misinformation - about the Covid-19 vaccine. Black, Asian and ethnic minority Brits are nearly twice as likely to get information on the vaccine from friends and family; trust family more than any other source of vaccine information other than health professionals; and are much more likely to have discussed their decision about having the vaccine with extended family.

The campaign, which includes out of home digital advertising, radio adverts, digital marketing and PR, aims to encourage families to have kind, informed conversations about the vaccine, based on facts rather than misinformation.