The Brandon Agency developed the campaign 'Wide.Open.Fun.', which explores the intersection between the physical features of the destination and the emotional take-aways from a vacation in Daytona Beach by connecting viewers to the natural attributes and endless number of fun experiences.
The message is slightly adjusted for the market speaking to 'drive travel' location and 'airport travel' ones. The campaign includes videos that will run on broadcast, OTT and pre-roll, as well as paid social, digital and print media.
Missy Thompson - Creative Director
Colin Mulqueen - Associate Creative Director
Carlie Allen - Copywriter
Broadcast and Pre-roll - 98 West Productions in association with Jordan Kahn & Cavin Brothers
Photography - Fab Fernandez