Schizophrenia and Related Disorders Alliance of America (SARDAA): advert-body-3 by The Bloc

World Mental Health Day is Tuesday, October 10, and a new video about an art exhibit is drawing attention to how people cope with one of the biggest mental health issues – schizophrenia.

For Schizophrenia Awareness Week earlier in the year, the Bloc Partners, a global network of independent health creative agencies, designed and installed an interactive art experience in collaboration with Ian Fowler and Glowing Bulbs, Inc. at a gallery in the Tribeca neighborhood of New York City to help address this.

It was part of the Hearing Voices of Support initiative the Bloc developed for the Schizophrenia and Related Disorders Alliance of America (SARDAA), a nonprofit organization that works to support, change perceptions, and even change legislation to improve the lives of people affected by schizophrenia-related disorders.

As the video shows, the interactive art installation had mental health benefits not just for people affected, but also for the visitors to the gallery. People were interviewed as they exited the gallery and completed a survey about their experience of the installation, and that resulting video is hoping to help more people learn and cope with mental health issues.