The Drum Awards Festival - Extended Deadline

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Date: Oct 2020
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To mark Black History Month, The Black Farmer is challenging the underrepresentation fo Black people in the food industry and its role in perpetuating negative stereotypes, like Uncle Ben's rice.

The cross-supermarket campaign aims to raise £100,000 for the Mary Seacole Trust and the Black Cultural Archives, whereby Tesco, Sainsbury's, Co-op, Marks & Spencer, Aldi, Lidl, Waitrose, Budgen’s, Ocado and Morrisons have commited in-store promotional space and a share of the profits.

As part of the campaign, The Black Farmer has introduced two Caribbean-inspired sausages, where the packing features the faces of Black British heroes, Mary Seacole and Lincoln Orville Lynch.