Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Available
6 Apr 10:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Gucci: Let Girls Dream by The Big Now

Client: Gucci
Date: Jan 2020
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
10 votes

A website to support a gender-equal future, envisioned by the #LetGirlsDream campaign for Gucci's Chime for Change.

Founded by Gucci in 2013, ‘Chime for Change’ is a global campaign to convene, unite and strengthen the voices speaking out for gender equality, and has raised over $15 million to help fund 430 projects in 89 different countries, supporting more than 570,000 women and girls globally.

This year, the aim was to encourage women, girls and young people around the world to share their dreams and visions for the future: #LetGirlsDream helps bring this aim to life, in coordination with the animated short film Sitara (“star”) made by Academy Award-winning director Sharmeen Obaid-Chinoy.

Low, a division of The Big Now(part of Dentsu Aegis Network), created an immersive digital experience for Chime for Change inspired by the short film. On letgirlsdream.org, each dream is written on a paper airplane which flies away and transforms into a star, becoming part of an explorable and ever-expanding sky.

For every star there is a woman or girl, and for every woman or girl, a dream that she is not afraid to express.

Credits

Agency: Low (a division of The Big Now / Dentsu Aegis Network)

Creative supervisor: Elisabetta Balconi

Chief Digital Officer: Diego Vurro

UX Lead: Alessandro Vignocchi

Digital Art Director: Margherita Fortuna

Digital Art Director: Jacopo Labuz

Creative Technologist: Lorenzo Cadamuro

Creative Coder: Roberto Borghesi

Project Manager: Rocco Benevento

Project Manager: Francesco Sportelli

Overall Rating
0/5Vote
Overall Rating
5/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.