Huawei: advert-body-1 by The-Artery
- Location:
Multi-award-winning creative company The-Artery brings to life a stylish global campaign for consumer electronics brand Huawei’s official app distribution platform, AppGallery.
The campaign, set to an original musical track entitled “Explore It”, visualizes the AppGallery as more than a mobile app store, but rather as a gate to an endless world of digital content with the utmost level of data protection and privacy. Each scene is anchored by the platform’s signature red square logo, reimagined in countless creative ways — including floating tetris-cubes, camera focuses, racing video game power-ups, and more. These enticing visuals were developed via The-Artery’s newly opened color suite and expanded design capabilities, led by Colorist Steve Picano and Design Director Lauren Indovina.
Credits
Agency: LH/ISRAEL
CEO: On Goldshtein
Chief Creative Officer: Erez Maytal
Head of Design: Usher Ben-Ishay
Account Director: On Goldshtein
Account Supervisor: Inbal Eldan
Account Executive: Ruth Fadayev
Art Director: Inbal Netzer
Copywriter: Erez Maytal
Planner: Amitay Amir
Production Company: Jiminy Creative Tel-Aviv
Director: Eli Sverdlov
Executive Producer: Kobi Hoffman
Producers: Amir Feingold, Elinor Almagor, Orit Pinco
Director of Photography: Tobias Hochstein
Production Designer: Samuel Ben-Shalom
Service Production: Family Productions, Kiev
Executive Producer: Nikita Bukowski
Service Producer: Marina Petrenko
Design, VFX & Animation: The-Artery, NY
Creative Director: Vico Sharabani
Executive Producer: Deborah Sullivan
Producer: Ruben Gloria
VFX Coordinator: Thurman Martin
2D Lead Artist: Asaf Yeger
2D Artists: Matthew Tremaglio, Westley Sarokin, Aarif Attarwala
3D Artists: Joe Grundfast, Dave Stewart, Grace Cassas, Bogdan Mihajlovic
Designer: Lauren Indovina
Color Grading by The-Artery, NY
Colorist: Steve Picano
Editing Company: Jiminy Creative
Editor: Noam Weissman
Edit Assist: Shira Dar
Music: “Explore It” by Tomer Biran
Sound Design: Asaf Bitton
English Narration: Liav Sverdlov
