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Huawei: AppGallery by The-Artery

Agency: The-Artery
Client: Huawei
Date: Mar 2020
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Multi-award-winning creative company The-Artery brings to life a stylish global campaign for consumer electronics brand Huawei’s official app distribution platform, AppGallery.

The campaign, set to an original musical track entitled “Explore It”, visualizes the AppGallery as more than a mobile app store, but rather as a gate to an endless world of digital content with the utmost level of data protection and privacy. Each scene is anchored by the platform’s signature red square logo, reimagined in countless creative ways — including floating tetris-cubes, camera focuses, racing video game power-ups, and more. These enticing visuals were developed via The-Artery’s newly opened color suite and expanded design capabilities, led by Colorist Steve Picano and Design Director Lauren Indovina.

Credits

Agency: LH/ISRAEL

CEO: On Goldshtein

Chief Creative Officer: Erez Maytal

Head of Design: Usher Ben-Ishay

Account Director: On Goldshtein

Account Supervisor: Inbal Eldan

Account Executive: Ruth Fadayev

Art Director: Inbal Netzer

Copywriter: Erez Maytal

Planner: Amitay Amir

Production Company: Jiminy Creative Tel-Aviv

Director: Eli Sverdlov

Executive Producer: Kobi Hoffman

Producers: Amir Feingold, Elinor Almagor, Orit Pinco

Director of Photography: Tobias Hochstein

Production Designer: Samuel Ben-Shalom

Service Production: Family Productions, Kiev

Executive Producer: Nikita Bukowski

Service Producer: Marina Petrenko

Design, VFX & Animation: The-Artery, NY

Creative Director: Vico Sharabani

Executive Producer: Deborah Sullivan

Producer: Ruben Gloria

VFX Coordinator: Thurman Martin

2D Lead Artist: Asaf Yeger

2D Artists: Matthew Tremaglio, Westley Sarokin, Aarif Attarwala

3D Artists: Joe Grundfast, Dave Stewart, Grace Cassas, Bogdan Mihajlovic

Designer: Lauren Indovina

Color Grading by The-Artery, NY

Colorist: Steve Picano

Editing Company: Jiminy Creative

Editor: Noam Weissman

Edit Assist: Shira Dar

Music: “Explore It” by Tomer Biran

Sound Design: Asaf Bitton

English Narration: Liav Sverdlov