Snapchat: Because of You Lens Challenge by The Ad Council

Client: Snapchat
Date: Apr 2019
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Last October, Snapchat teamed with the Ad Council to support Bullying Prevention Month, with Snapchat creating filters, stickers and Snap Ads to raise awareness about bullying. Now, the social media company is continuing the partnership to prevent bullying through the ‘Because of You’ campaign.

Snapchat is launching the first-ever social impact Lens Challenge, which prompts Snapchatters to describe a time when someone had a positive impact on their respective lives. The ‘Because of You’ Lens Challenge is designed to inspire Snapchatters to express themselves and spread kindness, which aligns with Snap’s values of being kind, smart and creative.

To participate in the ‘Because of You’ Lens Challenge, participants are encouraged to open Snapchat and tap on the camera screen to activate the Lens Carousel, then tap the smiley face icon below the camera button to access Lens Challenges. After that, tap the ‘Because of You’ Lens Challenge to share a time someone positively impacted his or her life using the special Lens, then send the Snap to the ‘Because of You’ Challenge Story for the chance to be featured in the app.

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