Date: Feb 2020
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Ad Council has launched an OOH activation as part of its initiative with the Humane Society of the United States and Maddie’s Fund.

Just in time for Valentine’s Day, this interactive #AdoptPureLove OOH creative allows passersby in 2 markets the ability to play matchmaker with some adorable nearby shelter pets. Thanks to this partnership with Lightbox OOH Video Network — a leading digital out-of-home provider — The Shelter Pet Project will feature images of nearby dogs and cats who are up for adoption at a shelter within a few short miles of the OOH’s placement. Consumers will be able to swipe “right” or “left” to decide whether they want to learn more about the shelter pet.

This new technology will detect the “swiping” motions of consumers as they peruse the most eligible pets available in their area, displayed on the screens as part of their 7-foot units. Obviously taking inspiration from human dating apps, Lightbox OOH Video Network and the Ad Council supersizes the experience to make love connections between thousands of dogs and cats and their potential new homes.