September is National Preparedness Month, and the Ad Council has teamed up with The Federal Emergency Management Agency (Fema) and Facebook for an Emergency Preparedness campaign, encouraging families to take simple, but life-saving, steps to prepare themselves for emergencies.
Facebook’s Creative Shop contributed creative services and ad space for a series of animated, sentimental videos featuring objects left behind after disasters. The artistry and story-telling serve a very real purpose, as each video packages a memorable preparedness tip for the viewer.
The animation brings lost objects to life, like a doll saying her home wasn’t insured, a piggy bank who has lost his savings, or a photo album saying the photos are lost forever. All three state that there are things that others can do to avoid what happened to them. The new campaign provides simple actions that can lead to life-saving, self-reliant and resilient results in times of unexpected emergencies.
Ad agency Wordsworth and Booth created pro bono radio spots, print and out-of-home ads. The TV and digital component of the campaign will feature videos with disaster preparedness tips to run on broadcast TV and Facebook.
Mark D’Arcy – VP, Global Business Marketing, Chief Creative Officer
Andrew Keller – Global Creative Director
Eric Schnabel – Director, Creative Shop North American Lead
Derek Scott – Manager, Marketing
Tris Gates – Creative Strategist
Jill Applebaum – Creative Strategist
Natasha Fedorova – Visual Designer
Chris Kennedy – Creative Strategist
Maria Soares – North America Lead Producer
Annie Porter – Producer
Luke Bumgarner – Producer
Eric Laurence – Client Partner
Sarah Kaehler – Client Solutions Manager
Cam Gamble – Client Solutions Manager
Mark Waring – Director
Head of Production – Mike Turoff
Executive Producer – Debbie Crosscup
Steven Riley – Producer
Nia James – CG Coordinator
Jason Nicolas – Head of CG
Dave Walker – VFX Supervisor
Barry Reynolds – Storyboard Artist
Pamela Fahey – Casting Director
Bailey Kingsley – Editor
Christina Conradi – Editor
Dan Lambert – Matte Painting
Andrew Bittencourt – Compositing
Matheus Lacava – Compositing
Frederic Heymans – Compositing