The Ad Council: Kode with Klossie and She Can Stem

Date: Mar 2019
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Karlie Kloss is teaming with The Ad Council's ‘She Can Stem’ campaign through her non-profit organization, Kode With Klossy, to show girls how exercising their minds – using science, technology, engineering and math (Stem) – is the first step to changing the world.

In a new public service advertisement (PSA), launching to coincide with Pi Day (14 March), supermodel and entrepreneur Kloss is joined by a team of bold, confident young girls who exercise their skills through coding projects, which help inspire self-confidence and creative thinking.

The PSA features Kloss and a team of Kode With Klossy scholars warming up for what appears to be an athletic event but turns out to be an epic coding session. We see Kode with Klossy scholars Kyara and Valeria setting up the database, Tallie handling network layering and Isabelle building out the front end. The video stars several other Kode With Klossy alumni and future scholars, including Sammy, a Kode With Klossy alumna who developed an app that helps chronically ill children feel less alone; Alexis, another alum who started a digital magazine aimed at instilling confidence in young women; and Eleanor, a future Kode With Klossy scholar.

Kloss concludes the PSA by reminding viewers that when opportunities for girls are created to stretch their minds, they are given the confidence to change the world. She also invites audiences to learn more by visiting @SheCanStem on Instagram.

The video was produced by women-owned Goodstory films, with Rachel Fleit as the director. The production was also women-led, with an all-female cast. Brooklyn-based studio Please Space donated its space provided equipment.

Credits

The Ad Council

Kode with Klossie

Goodstory Films

Rachel Fleit

Please Space

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