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The Ad Council: #AloneTogether platform messaging

Date: Mar 2020
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Amazon, Apple, Facebook and Google are among the leading tech digital platforms to partner with the Ad Council and US government agencies to extend the reach and impact of Covid-19 response messaging.

The platforms working with the White House, US Department of Health and Human Services (HHS) and the Centers for Disease Control and Prevention (CDC) include Amazon, Apple, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to create messaging to help in communications about the coronavirus.

From custom filters to emojis to influencer content, the digital and technology partners are leveraging their tools to connect their audiences with potentially life-saving messages to help slow the spread of the virus.

This is part of the Ad Council's ongoing response to the Covid-19 crisis, working with the country's largest digital platforms and broadcast media networks to ensure the American public is receiving crucial and vetted information.

While each platform is providing customized support, the common goal is to drive audiences to coronavirus.gov, a centralized resource from HHS and the CDC.