Tottenham Hotspur: Noah's Ark Children's Hospice by The 10 Group

Date: Jul 2020
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Harry Kane, Dele Alli, Harry Winks, Hugo Lloris and Lucas Moura are amongst the Tottenham Hotspur first team players to have joined forces with former Doctor Who and The Thick of Itstar, Peter Capaldi, to raise £500,000 to support one of the UK’s leading children’s charities and their Official Charity Partner, Noah’s Ark Children’s Hospice.

The campaign will raise money to enable Noah’s Ark to continue supporting children in need of increased healthcare and financial support as a result of Covid-19.

The campaign features the unmistakable tune of The Animals Went in Two by Two, with Capaldi’s narration veering between spoken and sung. The accompanying video shows the Spurs players getting involved with Noah’s Ark activities during the long-term partnership, with Harry Kane doing the ironing, Dele Alli assisting a young man in the classroom and Hugo Lloris opening the hospice’s new building.

The fundraising campaign comes at a time when the hospice is facing its biggest ever challenge. Due to the coronavirus crisis, Noah’s Ark is experiencing an all-time peak in demand for its services to care for seriously unwell babies and children. In order to provide care both in the hospice building, The Ark, and within the community, the charity needs to significantly bolster its team of nurses and carers; costing at least £500,000.


Date: 24th July 2020

Title/Project: #KeepNoahsArkAfloat

Agency: The 10 Group

Client name: Noah’s Ark Children’s Hospice

Composer: Erran Baron-Cohen

Scriptwriters: Ivor Baddiel and Dave Cohen

Designer: Ian Mennie

Production company: The 10 Group

Director: Lewis Rose

Producer: Lorry Powles

Post Production : Jack Webster

Exposure (media channels): Twitter, Instagram, Facebook, LinkedIn

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