Awake Energy Granola: advert-body-2 by Tether

"Awake Energy Granola marks the first major extension for this brand, which won tired hearts across North America with its caffeinated chocolate bars. Aimed mostly at college students and millenials, the brand rests on a promise of “functional snacks” delivered with the help of its charming spokesowl, Nevil, and his witty messages of getting the most out of life. Visually, the brand stays true to its nature with expressive lettering, quirky illustration and atypical layouts. The granola veers off with even fresher color palettes and copy that puts more emphasis more outdoorsy and active use cases."