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Phonak Lyric: Life is On by Terri & Sandy

Date: Mar 2017
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NYC agency Terri & Sandy has created a print and online campaign for Phonak Lyric, a brand that makes "100% invisible" hearing aids that can be worn 24/7. According to Terri & Sandy, the campaign leverages "the unique benefit of invisibility" via images of older couples who refuse to let their hearing problems get in the way of having fun. For example, one ad shows a man and woman standing next to a convertible with copy that reads: "My midlife crisis is obvious. My hearing aid is not."

Credits

Executive Creative Directors: Terri Meyer, Sandy Greenberg

Creative Director: Jillian Watkins, Scott Rosenblit

Art Director(s): Ariana Ross, Jenna Lowy

Copywriter: Sasha Bleiec

Integrated Account Director: Drew Schwartz

Account Supervisor: Dani Blevins

Account Executive: Pauline Zilch

Assistant Account Executive: Peggy Kanterman

Print Producer: Karen Meenaghan

Photographer: Christa Renee

Executive Producer: Elle Sullivan Wilson

Producer: Camilla Ferenczi