Phonak Lyric: advert-top-1 by Terri & Sandy

NYC agency Terri & Sandy has created a print and online campaign for Phonak Lyric, a brand that makes "100% invisible" hearing aids that can be worn 24/7. According to Terri & Sandy, the campaign leverages "the unique benefit of invisibility" via images of older couples who refuse to let their hearing problems get in the way of having fun. For example, one ad shows a man and woman standing next to a convertible with copy that reads: "My midlife crisis is obvious. My hearing aid is not."