CityMD: leaderboard-top-1 by Terri & Sandy

Inspired by statistics that uncovered that a majority of millennials aren’t going to the doctor, but rather, are walking around sick trying to self-diagnose, CityMD has launched ‘You Need Some CityMD.’ The campaign, created by indie agency Terri & Sandy, features pleas to sick individuals from their family, friends and loved ones to go to CityMD so they can feel better and stop spreading whatever it is they have. The campaign touts CityMD as the antidote to the broken medical system, offering fast access to high-quality medical professionals, fast referrals to excellent specialists and kinder treatment along the way.

The campaign kicks off during the heart of flu season with a spot called ‘People Who Know Meredith Carlson.’ It showcases the unseen woman’s extended family and friends group, complete with her roommate, ride-share driver and last online date, urging her to go CityMD to care for her deep cough, which they fear could be contagious.

The pleas continue in a series of 15-second spots running on TV, social and paid digital video.

In addition, a series of transit posters will hit NYC subways and the Long Island Railroad – two breeding grounds for germs – on December 1, showcasing pleas, in the form of bold, graphic letters, to a multitude of sick or injured individuals, directing them to the nearest CityMD to tend to their ailments. Consumers are also invited to submit their own sick-person pleas via the brand’s Twitter account.