Tena: Ageless

TENA has announced it will be the lead sponsor of the Women Over Fifty Film Festival (WOFFF) in 2021. WOFFF is an annual festival that spotlights women over 50, both on screen and behind the camera. The sponsorship supports TENA’s mission to challenge negative perceptions of female ageing and de-stigmatise the stereotypes around incontinence.

The WOFFF 2021 competition will launch in February 2021, and will have a specific TENA category briefing filmmakers to create films around the theme “Our bodies change, but why should we”, with the aim to help drive positive and real portrayals of older women on screen, as well as help support older women behind the camera.

In keeping with WOFFF rules of entry, all film entries must have a woman over 50 at its centre or be created by a female filmmaker over 50. The film can be animation, experimental, drama (including comedy) or documentary. Competition entries will close in July 2021 and WOFFF 2021 will take place in September 2021.

The collaboration follows TENA’s Ageless campaign which launched in March 2020 – with the first UK advertising campaign to feature women over 50 openly talking about their sexuality and incontinence, asking “Our bodies change. But why should we?”