The Drum Awards for Marketing - Extended Deadline

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Agency: Team One
Client: Lexus
Date: Mar 2018
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Los Angeles-based Team One, Publicis Groupe’s premium agency, launched the Lexus 2018 Command Performance Sales Event integrated marketing campaign —called 'Virtual to Reality'— showcasing the entire lineup of Lexus vehicles, including the all-new LS.

The campaign, which runs through April 2, highlights the fact that while virtual reality can simulate almost anything, the feeling of driving a new Lexus must be experienced for real. In each spot, a person interacts with footage of Lexus vehicles through a stylish VR simulator, only to come to the ultimate realization that they need to experience these cars in person. And the perfect place to do that is at the Command Performance Sales Event.

Credits

Lead Agency: Team One

Chief Creative Officer – Chris Graves

Group Creative Director – Craig Crawford

Creative Director/Art Director – Javier Torok

Creative Director/Writer – Geoff Vreeken

Art Director – Ryan Davis

Copywriter – Jason Whitehead

Executive Producer – Sam Walsh

Senior Producer – Jenny Valladares

Associate Producer – Claire Allman

Account Supervisor – Jourdin Hendrix

Management Supervisor – Ben Allison

Business Affairs Manager – Natalie Pranevsky

Project Manager – Claire Lynch

Assoicate Director, Strategic Planner – Nicole Cestaro

Jr Strategic Planner– Lauren Mabuni

Director of Product Insights – Jeremy Wenninger

Production Company: Sibling Rivalry

Director/Partner – Joe Wright

Executive Producer/Partner – Maggie Meade

Executive Producer – Shelby Ross

Head of Production – Joanna Fillie

Producer – Rhonda Vernet

Edit: Whitehouse Edit

Editor – Tobias Suhm

Executive Producer – Joanna Manning

Color: Mill NY

Colorist: Damien Van Der Cruyssen

Producer: Rochelle Brown

VFX Studio: JAMM

VFX Supervisor/Lead Compositor – Mark Holden

Flame Artist – Patrick Munoz

Producer – Adam Reeb

Production Coordinator – Justine Pregler

Executive Producer – Asher Edwards

Music Composition: Squeak E Clean

Creative Director – Rob Barbato

Executive Producer – Amy Crilly

Mix: Juice Studios

Sound Engineer – Bob Gremore & Bruce Bueckert

Executive Producer | Dawn Redmann