The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: JBL
Date: Oct 2019
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Audio brand JBL is launching 'For Professionals Only,' a campaign highlighting the new era of professionals who are blazing trails and turning their passions into careers. The campaign will spotlight three entrepreneurs renowned sneaker artist The Shoe Surgeon (Dominic Ciambrone), basketball personality Filayyyy (Jesse Jones) and celebrity trainer Shannon Nadj – who use the brand’s True Wireless headphones as their go to work accessory.

The campaign champions three specific headphones from the portfolio – the JBL Reflect Flow, JBL Free X, and JBL Tune 120 – perfect for workout enthusiasts, adventure seekers and music lovers, all with secure fit and hassle-free connectivity.

It features a content series showcasing how each innovator built their unconventional careers and uses the JBL’s True Wireless headphones to fuel their day-to-day. The content, which will roll-out on @JBLaudio, @TheShoeSurgeon, @Filayyyy and @ShannonNadj, is brought to life with bold illustrations by graphic artist Kervin Brisseaux, exuding JBL’s vibrant personality and inimitable energy.

The JBL True Wireless products are now available for purchase on JBL.com and at select local retailers.

Credits

JBL

Team Epiphany