Heineken: #Heineken100 by Team Epiphany

World Cup 2018 may be history, but international brewer Heineken is continuing its support of soccer by introducing the ninth year of its #Heineken100 program. It’s kicking off the promotion with the company’s partnership with Italian Sportswear brand Kappa for a limited-edition, seven-piece capsule collection.

The 2018 #Heineken100 program commemorates and continues the conversation following the World Cup by partnering the two global brands that share a heritage of supporting soccer style and culture.

The long-running #Heineken100 campaign continues to partner Heineken with the most innovative names in retail to develop limited-edition, co-branded products that are seeded to the 100 most influential beer drinkers of the world.

The 2018 #Heineken100 collection includes a Kappa x #Heineken100 Tracksuit featuring the iconic Kappa ‘Omini’ Logo on both the jacket and pants. The suit is finished with the limited-edition #Heineken100 Football Federation patch. There is also a Kappa x #Heineken100 jersey set, a duffle and a ‘Friends & Family’ jersey.