Absolut Vodka is a uniquely Swedish company, but even as it touts its ‘Nothing to Hide’ campaign with naked employees in its home country, the global brand travels a more hipster route for its latest campaign in New York City.
The New York-centric campaign by Team Epiphany launched in late 2017 with out-of-home billboards/wild postings in specific neighborhoods around the city that captured and reflected insider takes on the New York experience. Now, the campaign has been expanded, using mini-documentaries featuring eight New York celebrities, icons and influencers.
In the video shorts, people like journalist Michael Musto, rapper Jim Jones, DJ Stretch Armstrong, author Lizzie Goodman, model/singer Amanda Lepore and radio personality Miss Info give their takes on their favorite neighborhoods and venues, their takes on what it means to be a New Yorker and what makes the city so inclusive and accepting.
Agency: Team Epiphany
Strategy VP, Creative Director (Team Epiphany): Douglas Brundage
Senior Art Director (Team Epiphany): Jeffrey Weber
Creatives (Team Epiphany): Courtney Preiss & Ryan Warnberg
Producer (Team Epiphany): Luca Rojas
Account Lead (Team Epiphany): Jenna Levinson
Production Company: We Are Not Pilgrims