The advertising introduces FirstBank's new product, Zelle, which is an app that allows easy mobile-to-mobile, or mobile-to-email payments. The idea behind the creative is that while paying - Zelle's actual user benefit - isn't much fun, payback is.
So instead, we see the non-user non-benefit. For its first 20 seconds, the spot is wordless.
In Scorcese-like slow motion, to an ominous choral soundtrack, four deadbeats fall victim to four just-short-of-deadly pranks: nailed-down slippers; a floured hair dryer; chickens coming to the office to roost; a confetti car bomb. Eventually the VO sheds some light: 'Pay your friends back, before they pay you back. Zelle, on the FirstBank app.'
Jonathan Schoenberg - ECD - TDA_Boulder
Jeremy Seibold - CD - TDA_Boulder
Alex Rice - CD - TDA_Boulder
Ande Eich - AD - TDA_Boulder
Zola Owsley - CW - TDA_Boulder
Kate Osborne - Sr. Project Mgr. - TDA_Boulder
Alex Sheridan - Integrated Producer - TDA_Boulder
Martha Powers - Account Exec. - TDA_Boulder
Adam Brodie - Director - Arts & Sciences
Dave Derewlany - Director - Arts & Sciences
Ben Martenson - D.P. - Arts & Sciences
Christa Skotland - Head of Production - Arts & Sciences
Pat Harris - Producer - Arts & Sciences
Lennon Barnica - Post Dir. - Arts & Sciences
Mal Ward - Managing Director - Arts & Sciences
Marc Marie - Managing Partner - Arts & Sciences
Bryce Harvey - Editor - Ming Studios
Jeff Malen - Engineer - Lime Studios