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FirstBank: Mannequins by TDA Boulder

Client: FirstBank
Date: Mar 2017
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FirstBank, a bank that serves customers in California, Colorado and Arizona, has rolled out a new tagline and campaign. Called "Banking for Good," the new tagline aims to position FirstBank as a bank that treats its customers as individuals who each have different needs and goals. To kick off the campaign, TDA Boulder has created a spot for the bank that features a city full of motionless mannequins. Set to dull elevator music, the spot ends when a voiceover asks, "if this is how your bank sees the world, how do they see you?" The campaign includes TV, digital and out-of-home ads that will be rolling out over the next few weeks.

Credits

Associate Creative Director, Art Director: Barrett Brynestad

Creative Director, Copywriter: Jeremy Seibold

Executive Creative Director: Jonathan Schoenberg

Executive Creative Director: Thomas Dooley

Producer: Lindsey Ritter

Account Supervisor: Colleen Callaham

Director of Client Services: Christi Tucay Clark

Director of Strategy: Constance DeCherney

Media Director: Samantha Johnson

Production Company: Reset

Director: Vesa Manninen

Executive Producer: Jeff McDougall

Producer: Ahnee Boyce

DOP: Peter Suschitzky

Production Designer: Ninon de Klerk

Editorial: Cosmo Street

Editor: Katz

Assistant Editor: Andrew Corrales

Producer: Chelsea Spensley

VFX: Electric Theatre Collective

VFX Supervisor: Adam Watson

On Set VFX Supervisor: Pete Smith

2D Artists: Adam Watson, Eric Mason, Dave Damant, Gretchen Capatan

CG Artists: Corinne DeOsay

Matte Painter: Mark Sullivan

Executive Producer: Kate Hitchings

Producer: Scott Boyajan

Color Correction: Electric Theatre Collective

Colorist: Jason Wallis

Color Assist: Kaitlyn Battistelli

Audio Mix: Lime Studios

Mixer/Sound Design: Zac Fischer

Producer: Susie Boyajan

Music: Muzak Archives