FirstBank: Mannequins by TDA Boulder
- Location:
FirstBank, a bank that serves customers in California, Colorado and Arizona, has rolled out a new tagline and campaign. Called "Banking for Good," the new tagline aims to position FirstBank as a bank that treats its customers as individuals who each have different needs and goals. To kick off the campaign, TDA Boulder has created a spot for the bank that features a city full of motionless mannequins. Set to dull elevator music, the spot ends when a voiceover asks, "if this is how your bank sees the world, how do they see you?" The campaign includes TV, digital and out-of-home ads that will be rolling out over the next few weeks.
Credits
Associate Creative Director, Art Director: Barrett Brynestad
Creative Director, Copywriter: Jeremy Seibold
Executive Creative Director: Jonathan Schoenberg
Executive Creative Director: Thomas Dooley
Producer: Lindsey Ritter
Account Supervisor: Colleen Callaham
Director of Client Services: Christi Tucay Clark
Director of Strategy: Constance DeCherney
Media Director: Samantha Johnson
Production Company: Reset
Director: Vesa Manninen
Executive Producer: Jeff McDougall
Producer: Ahnee Boyce
DOP: Peter Suschitzky
Production Designer: Ninon de Klerk
Editorial: Cosmo Street
Editor: Katz
Assistant Editor: Andrew Corrales
Producer: Chelsea Spensley
VFX: Electric Theatre Collective
VFX Supervisor: Adam Watson
On Set VFX Supervisor: Pete Smith
2D Artists: Adam Watson, Eric Mason, Dave Damant, Gretchen Capatan
CG Artists: Corinne DeOsay
Matte Painter: Mark Sullivan
Executive Producer: Kate Hitchings
Producer: Scott Boyajan
Color Correction: Electric Theatre Collective
Colorist: Jason Wallis
Color Assist: Kaitlyn Battistelli
Audio Mix: Lime Studios
Mixer/Sound Design: Zac Fischer
Producer: Susie Boyajan
Music: Muzak Archives
