Channel 4 and The Body Shop have embarked on an exclusive partnership that aims to shine a light on UK female homelessness. The campaign tells the stories of young women through spoken-word poetry, combining Channel 4’s linear, digital and social channels.
The Body Shop’s first-ever Christmas TV campaign will debut simultaneously across Channel 4 and E4 with a 60-second ad airing on 20 November. For the first time, the partnership includes a branded entertainment series from 4Studio – Channel 4’s in-house digital content studio, which provides the creative for the ad campaign and launches across the broadcaster’s YouTube, Facebook and Instagram accounts.
The TV campaign is a bespoke edit created from the two-part Channel 4 social series, both titled Unseen Kingdoms – delivering synergy across the partnership. Each highlights The Body Shop’s Christmas charity partnership with End Youth Homelessness – a UK-wide movement of local charities that have joined forces to tackle youth homelessness.
Unseen Kingdoms is produced by TCO London. The social series was commissioned by 4Studio Commissioner Laura Marks, working closely with 4Studio’s Commercial Lead Matt Ford and the specialist commercial team. The partnership with The Body Shop was managed by Craft Media London, the brand’s strategic communications agency. 4Sales brokered the deal with ePerformance who are responsible for The Body Shop’s TV planning and media buying.
Production Company: TCO London
Creative Director - Andrea Kurland, Head of Editorial, TCO London
Head of Partnerships - Sarah O’Kane, TCO London
Directors - Andrea Kurland and Daisy May-Hudson
Producer - Josh Hillman, Senior Producer, TCO London
Production Manager - Helen Morley
DOP - Simona Susnea
Editor - Hendrik Faller, Head of Film, TCO London