The Drum Awards for Marketing - Entry Deadline

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Agency: TBWA\Paris
Date: Oct 2016
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Playstation is involved in the world of sports and wanted to affirm its commitment by signing a three-year long partnership with prestigious French sports institute: INSEP. In this second year of partnership, the brand is launching a second campaign that is once again celebrating the daily work put in by INSEP athletes.

#GameIsNeverOver campaign’s new work is, like the original one, about gamers and athletes competitive state of mind. Athlete’s return to training is the moment Playstation focuses on this time around. Returning to training is a crucial moment for athletes. It is a physically and mentally intense moment where athletes are confronted with new challenges, may it occur after a long break, an injury or a competition.

Credits

Executive Creative Director: Benjamin Marchal, Faustin Claverie

Art Director: Sebastian Guinet

Copywriter: Josselin Pacreau

Additional Credits: CEO TBWA\Else: Maxime Boiron

TV Producer: Mathilde Nanot-Lachkar

Production: ULF - Amar Bouacheria

Director: Walter Mazoyer

Animation Studio: Supamonks Studio

Post Production: Mélanie Bernard, Bastien Malmanche, Gaetan Bailleul

Sound: TBWA\Else

Head of music and Sound: Olivier Lefebvre

Sound Director: Fabrice Pouvreau

Sound Engineer and Sound Designer: Max Labarthe