Playstation is involved in the world of sports and wanted to affirm its commitment by signing a three-year long partnership with prestigious French sports institute: INSEP. In this second year of partnership, the brand is launching a second campaign that is once again celebrating the daily work put in by INSEP athletes.
#GameIsNeverOver campaign’s new work is, like the original one, about gamers and athletes competitive state of mind. Athlete’s return to training is the moment Playstation focuses on this time around. Returning to training is a crucial moment for athletes. It is a physically and mentally intense moment where athletes are confronted with new challenges, may it occur after a long break, an injury or a competition.
Executive Creative Director: Benjamin Marchal, Faustin Claverie
Art Director: Sebastian Guinet
Copywriter: Josselin Pacreau
Additional Credits: CEO TBWA\Else: Maxime Boiron
TV Producer: Mathilde Nanot-Lachkar
Production: ULF - Amar Bouacheria
Director: Walter Mazoyer
Animation Studio: Supamonks Studio
Post Production: Mélanie Bernard, Bastien Malmanche, Gaetan Bailleul
Head of music and Sound: Olivier Lefebvre
Sound Director: Fabrice Pouvreau
Sound Engineer and Sound Designer: Max Labarthe