Nissan: Nissan Qashqai Moon Landing by TBWA\Paris

Agency: TBWA\Paris
Client: Nissan
Date: Jul 2019
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Technology has the power to move us. What better example than the moon landing to celebrate technology’s ability to move us physically and emotionally?

In partnership with ITV, the campaign launches with an epic 60 second film during a show dedicated to the moon landing. The film itself features a skateboarding astronaut in zero G environment, accompanied by a voiceover that recollects what millions saw that summer night of 1969. At the same time it also illustrates the feeling of driving a Nissan Qashqai equipped with Nissan’s ProPILOT technology (semi-autonomous driving tech). The spot concludes with a simple line: “Technology is beautiful, when it moves us“.

The score of the soundtrack is Johann Strauss II Blue Danube - an homage to 2001: A Space Odyssey. The sound-design elements stem from real sounds captured in the context of space exploration over the last 50 years.

Planned and bought by Manning Gottlieb OMD, with creative by TBWA, the full 360 campaign includes TV, cinema, press ads, digital and social activations and will air across Europe. It gives life to the marketing mantra “the right message at the right moment“ in a spectacular way that connects deeply with the audience.

Credits

Client: Nissan Europe

Marketing Communications, Connected Car Services,

Customer Experience Divisional General Manager: Gareth Dunsmore

Europe Content & Engagement GM: Xavier Diquet

European Advertising Manager: Gaëlle Devitry

Content Coordinator: Guillaume Pelletier

Agency: TBWA

Nissan United TBWA G1

ECD: Eric Pierre

CD: Carl Harborg – Philippe Rachel

UK Creatives: Scott Andrews – Leigh Gilbert

President: Ewan Veitch

Account Management: Niall Hutchinson – Eva Gotteland

François Borel

Planning: Tito Favino - Chloé Cerdan - Mattia Bellomo

TBWA Else Production

President: Maxime Boiron

Producer: Guillaume Faurel

Post Producer: Severine Damolini

Head of music & Sound: Olivier Lefebvre

Music & Sound design: Marianne Elise Simonot

Sound Engineer: Alexis Venot

Production Moonwalk

Director: Thomas Garber

Director of photography: Matthias Königswieser

Producer: Gaspard Chevance

Line Producer: Thomas Lepeutrec

Executive Production: Evidencia

Post Production: Mikros MPC Advertising

Supervisor: Fabrice Damolini

Post producer: Nicolas Huguet

Lead CGI: André Monteiro

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