Technology has the power to move us. What better example than the moon landing to celebrate technology’s ability to move us physically and emotionally?
In partnership with ITV, the campaign launches with an epic 60 second film during a show dedicated to the moon landing. The film itself features a skateboarding astronaut in zero G environment, accompanied by a voiceover that recollects what millions saw that summer night of 1969. At the same time it also illustrates the feeling of driving a Nissan Qashqai equipped with Nissan’s ProPILOT technology (semi-autonomous driving tech). The spot concludes with a simple line: “Technology is beautiful, when it moves us“.
The score of the soundtrack is Johann Strauss II Blue Danube - an homage to 2001: A Space Odyssey. The sound-design elements stem from real sounds captured in the context of space exploration over the last 50 years.
Planned and bought by Manning Gottlieb OMD, with creative by TBWA, the full 360 campaign includes TV, cinema, press ads, digital and social activations and will air across Europe. It gives life to the marketing mantra “the right message at the right moment“ in a spectacular way that connects deeply with the audience.
Client: Nissan Europe
Marketing Communications, Connected Car Services,
Customer Experience Divisional General Manager: Gareth Dunsmore
Europe Content & Engagement GM: Xavier Diquet
European Advertising Manager: Gaëlle Devitry
Content Coordinator: Guillaume Pelletier
Nissan United TBWA G1
ECD: Eric Pierre
CD: Carl Harborg – Philippe Rachel
UK Creatives: Scott Andrews – Leigh Gilbert
President: Ewan Veitch
Account Management: Niall Hutchinson – Eva Gotteland
Planning: Tito Favino - Chloé Cerdan - Mattia Bellomo
TBWA Else Production
President: Maxime Boiron
Producer: Guillaume Faurel
Post Producer: Severine Damolini
Head of music & Sound: Olivier Lefebvre
Music & Sound design: Marianne Elise Simonot
Sound Engineer: Alexis Venot
Director: Thomas Garber
Director of photography: Matthias Königswieser
Producer: Gaspard Chevance
Line Producer: Thomas Lepeutrec
Executive Production: Evidencia
Post Production: Mikros MPC Advertising
Supervisor: Fabrice Damolini
Post producer: Nicolas Huguet
Lead CGI: André Monteiro