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McDonald's: The Right Way by TBWA\Paris

Agency: TBWA\Paris
Client: McDonald's
Date: Jul 2019
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McDonald’s shows the way in its new directional campaign featuring its iconic French fries.

In advertising, showing a brand’s direction is usually summed up to its logo and a arrow. McDonald’s France decide to stand out with a directional campaign inspired by an emblematic artistic movement of the 21st Century: minimalism.

Pictured on a color patch, French fries shows the way. According to the direction, eight colors are proposed to make 64 different combinations.

Thanks to this new campaign, you’ll never take the wrong way anymore.


Account Supervisors : Xavier ROYAUX, José JACINTO, Benoit KOLB

Agency Account Managers : Jonathan SEROG, Julie MONTAGNÉ, Matthieu CHARLES

Executive Creative Directors : Benjamin MARCHAL & Faustin CLAVERIE

Art Directors : Camille ROULANT, Emile CHIUMINO