McDonald’s France: Directional Billboard by TBWA\Paris
- Location:
McDonald’s decided to have a little fun with its direct competitor Burger King and built an intriguing temporary billboard…
It’s near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, where two temporary billboards were built, one of them displaying 258km directions, nearly a 5-hour car ride! Because with more than 1000 McDrives owned by McDonald’s throughout metropolitan France (except Corsica), compared to less than 20 Burger King drives, McDonald’s has turned its customer proximity into a major asset.
Credits
Executive Creative Director: Benjamin Marchal, Faustin Claverie
Art Director: Philippe Taroux
Copywriter: Benoit Leroux
Additional Credits: General Manager: Luc Bourgery
Account Director: Mattheo Pressmar
Account Executive: Gael D’Oliveria
Production: Else, Maxime Boiron, Jennifer Bauche
Production Designer: Eddy Penot
Film Director: Olivier Corre
Photographer: Yoann Stoeckel
