Agency: TBWA\Paris
Date: Mar 2016
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McDonald’s decided to have a little fun with its direct competitor Burger King and built an intriguing temporary billboard…

It’s near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, where two temporary billboards were built, one of them displaying 258km directions, nearly a 5-hour car ride! Because with more than 1000 McDrives owned by McDonald’s throughout metropolitan France (except Corsica), compared to less than 20 Burger King drives, McDonald’s has turned its customer proximity into a major asset.


Executive Creative Director: Benjamin Marchal, Faustin Claverie

Art Director: Philippe Taroux

Copywriter: Benoit Leroux

Additional Credits: General Manager: Luc Bourgery

Account Director: Mattheo Pressmar

Account Executive: Gael D’Oliveria

Production: Else, Maxime Boiron, Jennifer Bauche

Production Designer: Eddy Penot

Film Director: Olivier Corre

Photographer: Yoann Stoeckel