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Le Chocolat des Français: Keep the Best of France by TBWA\Paris

Agency: TBWA\Paris
Date: Mar 2021
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'Keep the Best of France" is the latest campaign from Le Chocolat des Français to promote its new limited edition bars and pay tribute to the life, and the France, citizens are missing.

To seduce lovers of France, Le Chocolat des Français has teamed up with TBWA\Paris to create a limited-edition packaging of chocolate bars and a advertising campaign that will highlight the brand's values of authenticity and deliciousness.

By playing with the paradox of positive and negative clichés about France, the campaign humorously invites lovers of our country to keep the best of France: Le Chocolat des Français and the positive cliché illustrated on its shelves.