Agency: TBWA\Paris
Client: Inter-LGBT
Date: Mar 2016
Your Vote
4/5
Overall Rating
3/5
Opps, please vote again
56 votes

At a time when too many countries and/or religions are still calling to eradicate homosexuality, Inter-LGBT and TBWA are launching a campaign to raise awareness that, now more than ever, the battle against LGBTphobia is still a journey for the warriors themselves.

It takes time to change society. Time for age-old convictions to be shaken and finally crumble. Time for deeply ingrained fears handed down through generations to sputter out and finally die. How many people have been ignored, rejected, ostracized from society, how many have died for being right before their time?

With the approach of the Pride Marches organized across France starting in June, Inter-LGBT wanted to send a strong reminder that human rights are not negotiable and that we will continue making headway in that direction.

Credits

Executive Creative Director: Benjamin Marchal, Faustin Claverie

Art Director: Sebastien Skrzypczak

Copywriter: Stephane Kaczorowski

Additional Credits: Advertiser Managers: Aurore Foursy, Jerome Beauge, chairpeople, Amandine Miguel, Clemece Zamora-Cruz, spokespeople

Project Initiative: Sylvie Fondacci, Nicolas Rividi

CEO\Else: Maxime Boiron

TV Producer: Evelyne Lebervet

Production: Moonwalk Films

Director: Ben Briand

Producer: Alexis Bensa

Production Coordinator: Angelina Coisne

Executive Producer: Stephane Floch

Location Manager: Julien Lebourg

Editing: Night Shift – Philippe Joubert

Sound: \Else

Head of Sound and Music: Olivier Lefebvre

Music Artistic Director: Philippe Mineur

Sound Producer and Director: Fabrice Pouvreau

Sound Designer: Fabrice Pouvreau, Anais Khout

Original Music: Jean-Pierre Taieb

Released By: Cutting Edge